“The idea for this project arose from a similar cross-border tourism project on the border of Italy, Slovenia and Austria. According to their great experiences, the creation of a new unique destination of the Middle Danube was initiated”, Said Ivana Jurić, director of the Tourist Board of Osijek-Baranja County. Assistant Minister of Tourism Snježana Brzica wished the Danube region more and more visibility and that there would be more and more such cross-border projects. The tourist success of this area requires as many domestic visitors as possible. “Every year, 100 Slavonians go on vacation to the Adriatic and Zagreb. We want 100 thousand tourists from the rest of Croatia to come to us in autumn and winter”, Pointed out Osijek-Baranja County Prefect Ivan Anušić, adding that the gastronomic and wine offer of the destination can be perfectly complemented with cruising and the beaches of the Danube. “This means that all local attractions on both sides of the border are now becoming common”, explained Jasmina Beljan Iskrin, coordination of the Central Danube Tour project. So far, nine cross-border itineraries have been designed, which mainly include ethnographic, cultural and gastronomic offer, as well as cycling routes, with an emphasis on the tastes and aromas of the Danube. It is part of the project “Central Danube Tour – strengthening tourism development in the cross-border region of the Danube”, co-financed by the INTERREG IPA Cross-border Cooperation Program Croatia – Serbia 2014 – 2020. Partners in this project are the institutions of Osijek-Baranja County, Ilok and province of Vojvodina and the Danube Competence Center. All the beauties, luxury and attractions of the Middle Danube region were presented at the Danube Festival in Zagreb’s Europa cinema. The gastronomic offer, winemakers, tourist contents, manifestations of urban content and cultural institutions of the Croatian and Vojvodina Danube region were promoted for all citizens. All this offer was presented to visitors in Zagreb, as well as top events from the area such as Exit Festival, Tastes of Vojvodina and Festival of Street Musicians in Novi Sad, Pannonian Challenge and Land without Borders in Osijek, Wine & Bike Tour in Erdut, Wine Marathon in Baranja, DunavArt festival… The whole program was completed by the performances of the Osijek rapper Kandžija, singer Zrinka Posavec and Podium Brass Quintet with a repertoire of sounds of the Danube.