Adidas Celebrates Avengers With Heroes Among Us Collaboration

first_imgStay on target Adidas x Beastie Boys Unveil ‘Paul’s Boutique’ Anniversary CollaborationAdidas Unveils New ‘Spider-Man’-Inspired Basketball Sneaker On one hand, pop culture sneaker collaborations are best used sparingly. If a brand does too many drops in too short a span of time they risk diluting what makes the collaboration so special to begin with. It’s not the norm, so why should it be treated as such? On the other hand, if you’re gonna double down and do two unique sneaker drops two months in a row, it might as well be in collaboration with the Marvel Cinematic Universe (maybe you’ve heard of it).Photo Credit: AdidasSneaker juggernaut adidas knows this all too well and their basketball line, if you’ll pardon the pun, saw their shot and took it. The brand’s Marvel-centric March release was a clean, crisp Captain Marvel silhouette designed by superstar artist Jen Bartel. They’re following up in April by taking advantage of a bit of good timing. The NBA playoffs and the release of Avengers: Endgame (if you need a refresher that’s the one where Hawkeye has a mohawk) are happening right around the same time. To coincide with the release of what (with early ticket sales being so in-demand that they literally crashed multiple theater servers) will probably be the biggest superhero movie of all time, adidas Basketball has put together a killer, varied lineup of new colorways that align with different characters from the MCU called “Heroes Among Us.”Arguably the most high-profile athlete on the adidas basketball roster, James Harden’s colorway is a tribute to the one that started it all: Tony Stark. Featuring Stark Industries branding, bright colors true to the Iron Man armor, and a glossy finish, it’s the perfect sneaker to lead the charge in this new line.Marvel’s Iron Man / Harden Vol. 3 (Photo Credit: Adidas)Portland Trailblazers superstar Damian Lillard’s signature Dame 5 took on a more recent addition to the MCU in Black Panther. The Dame 5 might be the best silhouette adidas’s hoops line has in the game right now and the understated, pattern-heavy colorway is an easy highlight not only of the Marvel collaboration but of 2019 as a whole.Marvel’s Black Panther / Dame 5 (Photo Credit: Adidas)The brand also didn’t leave the ladies out of the mix. The adidas Pro Vision will be getting a brand new Captain Marvel-inspired colorway. If the last Carol Danvers sneaker is any indication, this one could end up being a sleeper hit.Marvel’s Captain Marvel / Pro Vision (Photo Credit: Adidas)The Heroes Among Us line also features a Captain America colorway for the adidas N3XT LEVEL and a brand new Nick Fury take on the TMAC 1. It’s an absolute murderer’s row of basketball talent, dope sneakers, and some of the most popular superheroes in the world.Marvel’s Captain America / N3XT LEVEL (Photo Credit: Adidas)The shoes will be going on sale, appropriately, on April 26 — the same day as that little indie movie with Robert Downey Jr., Chris Evans, and Chris Hemsworth.You can keep track of updates on the official adidas website in the leadup to the shoes’ release. They’ll be available online and at select retailers. They’re sure to sell out quick, so if you feel the need to cop a pair be sure to take a note from the heroes of Endgame: “Whatever it takes.”More on Shoes of 2019 (So Far) for Sneaker GeeksAdidas Announces ‘Game of Thrones’ Sneaker CollaborationComic Artist Jen Bartel Reveals ‘Captain Marvel’ Adidas Shoelast_img

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